Do strong customer relationships trump powerful brands?
If found this Harvard Business Review article pretty interesting--especially in light how vendors and IT pros interact on Spiceworks:...
View ArticleDo strong customer relationships trump powerful brands?
Interesting article. I guess I always viewed customer relationships as a big part of a brand building strategy. But they really are two distinct areas. It's interesting though, just today I needed to...
View ArticleDo strong customer relationships trump powerful brands?
I tend to build relationships with my customers / clients. Things just seem to work out better when you invest in the people, and not just sell them a product.
View ArticleDo strong customer relationships trump powerful brands?
Sometimes but not always. There's always going to be that jerk who will sacrifice loyalty for $20 a year.
View ArticleDo strong customer relationships trump powerful brands?
Sadly, I have to agree with BirdLaw on that.
View ArticleDo strong customer relationships trump powerful brands?
Brant Wells wrote:Sadly, I have to agree with BirdLaw on that.Yeah, it's unfortunate. But the fact of the matter is that 99.9% of the time (especially in business) loyalty has a price tag.
View ArticleDo strong customer relationships trump powerful brands?
BirdLaw wrote:Yeah, it's unfortunate. But the fact of the matter is that 99.9% of the time (especially in business) loyalty has a price tag.And it is usually the lowest price. That is why I enjoy...
View ArticleDo strong customer relationships trump powerful brands?
Sometimes you think the grass is greener on the other side when...wait....that's not grass....
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